Here’s a scary story...
Don’t worry. I’ll make it quick, like I’m ripping off a band aid.
Ready? Okay. Here are the no-fluff facts:
The drop in conversions, of course, was attributed to that one lousy review.
It’s not fair, but as WindowWorks and so many other service-oriented companies learned the hard way: when it comes to reviews, there’s little you can do besides roll with the punches...
How to Roll With the Review Punches
Unless a happy consumer is nudged, reminded and (even) incentivized to leave a glowing review, they probably won’t.
A disgruntled consumer, on the other hand, will take it upon themselves to leave a negative review far more often than their delighted counterpart – their incentive being that they’re dissatisfied.
Hopefully, being the diligent, industrious and customer-centric business owner you are, this doesn’t happen that often to you.
Oh, it’ll happen. It happens to everyone. But hopefully it doesn’t happen often.
After all, preserving your online reputation should be one of your highest priorities. Fall behind on that front and you
may will find your online conversions taking a plunge, just like WindowWorks’ did.
The key, then, if you can’t necessarily prevent a negative review from surfacing every now and again, would be to prompt as many happy customers as possible to take action and leave a glowing review.
Reputation Management Software – it’s what helped WindowWorks preserve their excellent online reputation. It will help your business, as well.
Join the next PDCA-sponsored Spectrum Webinar on:
“Revolutionizing your Lead Volume with Online Reputation Management”
*** Attendees will receive 1 Contractor College Credit ***