They’re out there. They know painters exist. What’s more, they know they need one.
Top of the Funnel Opportunities, or TOFOs, are leads at the very first stage of your sale funnel. They’re made up of suspects (i.e., just about everyone in your target market).
A suspect, however, isn’t just a potential customer.
A suspect is anyone who may also influence others to do so. Ultimately, therefore, every cent you’ve ever made and every dollar you ever will make started with a suspect.
The good news: your business’s suspects are all over the Internet and finding them is easy – as long as you know where to look...
Ever hear of Organic, Local or Paid Search? What about Referral Marketing or Reputation Management?
Familiarizing yourself with the aforementioned online marketing methodologies will help you keep the top of your sales funnel overflowing with suspects, some of which will become prospects, some of which will become leads and then opportunities and then, finally, sales.
Lucky for you, Spectrum’s next PDCA-sponsored webinar is all about driving online leads to the top of your funnel via Organic, Local and Paid Search as well as Referral Marketing and Reputation Management techniques.
Join us! We look forward to seeing you at:
Attendees will receive 1 PDCA Contractor College Credit!