“Budgeting” is a tricky, deceptive word. It can mean a lot of things...
Often times, people – business people – associate it with cutting back. You know... setting restrictions. But proper budgeting isn’t about restricting yourself at all. At least it wasn’t for WindowWorks...
In 1996, WindowWorks was a small, family-owned home repair company. Nearly 20 years later, it’s grown to one of the largest and most respected remodeling businesses in Chicago – executing thousands of creative, challenging projects for home owners who, initially, discovered their services on their highly budgeted website.
But that doesn’t make it bad. It just makes it efficient.
If you’ve never seen the WindowWorks website, check it out here. And be sure to look out for the following features:
WindowWorks (and any other Spectrum website, for that matter) has a sales automation system built into its backend, allowing business owners to keep track of their leads – nurturing them as they progress down the sales funnel.
A solid Call-to-Action will usually spell the difference between a sale and a bounced visitor. The online appointment setting on WindowWorks’ site allows them to capture every lead, every time.
Just check out the website, already. You’ll see what I mean.
And while you’re on the site, go ahead and drag the corners around. See how the content and the pictures automatically stack for optimally interaction. That’s responsive design – and it allows visitors to get the most out of the WindowWorks website no matter what device they’re using.
Spectrum Chat connects customers with knowledgeable sales reps that will close the appointment for you!
Spectrum is always testing its customers’ sites. Our designers and copywriters are constantly changing the website’s elements (e.g., content, pictures, quote forms, banners, button colors) in order to maximize the conversion rate. In other words: Spectrum is always working to increase not only the number of visitors to a site, but the number visitors who turn into leads, as well.
So why is this all on a budget, you ask? Well, first of all, all of the aforementioned features are included in a package – a turnkey, one-stop-shop solution that spares WindowWorks a big headache.
Each feature is also customizable, so WindowWorks can dictate to what degree they want Spectrum Chat, for example, to work.
But why read when you can listen? Join Ty King as he discusses budgeting in the second PDCA/Spectrum webinar:
“Why Growing Your Painting Business Starts With the Numbers”
Go ahead! It’s educational and it’ll earn you a Contractor College Credit!