It’s a fair question. The answer to which is certainly worth knowing. Surprisingly, however, many business owners have no idea what they’re actually spending – from a marketing standpoint, at least – to carry out their trade.
What’s your cost-per-lead?
What’s your cost-per-sale?
And, ultimately, what constitutes a really good lead? Or a really worthwhile sale?
Answering these more granular questions with complete candidness is how businesses of all sizes develop in the direction that best suits them – growing their profit margins as they go.
Now here’s the good news: it’s not that hard.
Calculating your cost-per-lead, cost-per-sale, and the handful of other metrics that’ll help you work less while earning more boils down to simple math. It’s what comes next that requires effort, commitment and stick-to-itiveness – but as a business owner, you already have those qualities in the bag. The rest will be covered by Ty King in the second PDCA/Spectrum webinar:
Go ahead! It’s educational and it’ll earn you a Contractor College Credit!
Presented by Spectrum Communications and Consulting, Inc., a PDCA National Friend.