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Ethics. Education. Excellence

Corporate Resource Development, Inc.
Kenley Blotner - This email address is being protected from spambots. You need JavaScript enabled to view it.

Sales Acceleration … By Design


A personal message from Max Carey:

Gang, the future is now!

One thing that became clear from our Charleston meeting is that all of you want to protect your current customer base and create positive sustainable growth for the future.

These goals are challenged by the fact that your pace is hectic, your resources are limited and pressure is, at times, severe.

So let me and CRD do the heavy lifting for you and your team!

Let’s talk about what you can expect from the “PAINT THE TOWN RED” initiative.  It is a turnkey, seamless interactive experience where we work together side by side to build your business through Sales Acceleration … by Design.


INITIATIVE #1: Launch and execute an outcomes-driven growth strategy

Phase One: We will build out 3 critical blueprints for your business

  • selling value over price
  • exceeding customer expectations
  • creating customers for life

Included in these designs will be step-by-step strategies for executing and achieving your ambitious growth goals, starting with initial contact with a prospect.

  • Reactive – they find us – request for quote
  • Proactive – we find them – how to execute
  • All steps for execution will be built out:
  1. Phone and meeting scripts
  2. Contact letters and emails
  3. Sales visuals
  4. Strategy and tactics
  5. Skill sets:
  • Relationship building
  • Creating value – selling outcomes
  • Negotiating and closing

 Phase Two: Exceeding Customer Expectations … by Design (These are really cool words, aren’t they?) This is a blueprint for creating customer WOW. How do you …

  • Set proper customer expectations
  • Conduct effective site surveys
  • Align with customer perspectives and goals
  • Maintain proper integrity of the worksite
  • Create a checklist for WOW
  • Train and hold staff accountable

Phase Three: Building Customers for Life … by Design

Manage your customers into a lifetime relationship

  • Begins with creating customer WOW
  • Earn referrals to friends and family
  • Cross-sell additional customer work
  • Periodic touch-up visits
  • Nurturing relationships over time
  • Supply value-added ideas and décor upgrade suggestions


INITIATIVE #2 – HITS (High Impact Targeted Selling)

Coach, Train and Counsel your team for sales and relationship success

  • Live phone/WebEx presentations twice a month
  • Train and practice skills necessary to execute sales and customer service design
  • Coach strategy and tactics for execution
  • Highlight and share successes
  • Identify and analyze failures
  • Reset goals for the future

HITS calls conducted by Max Carey


INITIATIVE #3 – BuzzEON Social Media Blast

We will drive social media to:

  • Create brand awareness and visibility
  • Identify potential followers
  • Locate potential residential and commercial customers
  • Generate media buzz
  • Radiate the “customer WOW” experience

So how cool is this? A chance to launch a 21st century turnkey sustainable plan for growth RIGHT NOW.

Remember, as Ricky Bobby said in Talladega Nights … “If you’re not first, you’re last.”


See you soon,